Job Informationen

Location: Hinwil Workload: Full-time Your tasks: Lead the development and execution of the Digital Platform, ensuring a seamless, scalable, and innovative fan experience Oversee platform architecture, user experience (UX) design, and CRM system integration to enhance fan engagement, data acquisition, and loyalty Develop and manage data governance frameworks to ensure strict compliance with data privacy regulations and internal policies Collaborate with cross-functional internal teams (Marketing, IT, Legal) and external partners to ensure technical feasibility and commercial success of the platform Drive commercialization strategies for fan monetization, digital content activation, and integration of third-party partnerships Define and execute a roadmap for continuous platform development and improvement to ensure long-term growth and sustainability Ensure seamless data flow and insights generation to support targeted marketing and audience segmentation Align platform strategy with Partner ecosystems while maintaining independence for specific needs Your profile: Bachelor’s or master’s degree in marketing, communications, or a related field 7+ years of experience in digital platforms, CRM, or fan engagement ecosystems, preferably within the sports, automotive, or technology industries Proven track record of leading large-scale digital projects and delivering impactful fan engagement solutions Strong expertise in data governance, CRM systems (e.g., Adobe, Salesforce), and fan engagement strategies Understanding of fan engagement models, loyalty programs, and digital monetization strategies Ability to manage and align internal teams with external agencies and technology partners to achieve platform goals Strong analytical mindset with experience using data analytics tools to optimize KPIs, improve UX, and drive platform performance Proficiency in English language skills. German language skills will be an advantage

Benötigte Skills

• Adobe
• Salesforce
• Deutsch
• Englisch
• Compliance
• CRM
• Marketing
• Support
• UX
• Bachelor
• Master